Real Estate Marketing-Increase Your Sales Tremendously!
Real estate market has grown tremendously in Costa del sol, Spain due to many factors. Real estate monitoring index tools have revealed that property sector in Malaga is growing strongly since 2008. Malaga has been ranked as the fourth city in property investment after Madrid, Barcelona, and Valencia. Therefore, whether you are an investor or a broker, you need to develop strategic marketing skills for your real estate. This will help you stay ahead of the market dynamics and avoid impulsive decisions due to entry of foreign investors. Below are the most effective real estate marketing strategies in 2019 to steer your property sales in Costa del Sol.
Utilize Social Media- Realize the Power of Facebook
Facebook helps you interact with users from all over the globe. Today, everyone loves bragging on Facebook life events. It is very hard for any user to ignore a Facebook life event. Start broadcasting your real estate properties to the world. Follow up on people that announce their life events like marriage, moving to a new city, and vacation on Facebook. This gives an agent or a broker an opportunity to advertise his property to them with vigour persuasion. Additionally, post captivating pictures that entice potential buyers. Increase your sales through likes, shares, and comments from Facebook.
Google Adwords- the Buyers Magnet
Google has advanced its technology to suite marketing needs for advertisers like you. Through its automatic algorithm, Google displays your adverts to potential clients according to their online searches or history. Killer blog articles and pictures on your website are not enough to help you drive up sales. With Pixel, retargeting strategy, Google Adwords is able to display adverts later on to visitors who spent considerable time viewing your advert but did not take any action. This strategy is proving effective in Malaga because property lease and selling is at a top notch.
Automate Your Email Marketing
What do you do after you have collected unmanageable emails lists? It is easy to develop email lists of interested clients from your website but hard to maintain progressive contact. Sending luring messages and brochures on daily, weekly, or fortnight basis can be cumbersome. Boost your selling prospects as an agent by automating your emailing system. There are many engines and tools that allow you to create content and leave the remaining tasks of routine messaging to them. Go digital as the client base increases in Costa del Sol.
Add Live Chat to Your Website
With heavy competition in property marketing in Malaga, being there when your prospect buyers needs you the most is of optimum priority. It is easier for prospects to visit your website and get attracted by the nicely plotted property captions and pictures but leave without contacting you. Not every buyer or client is willing to disclose their email accounts but with a live chat feature, it is easier to communicate with them. Live chat gives you an illusion of physical contact with the possible buyer since they can explain what they are looking for. They give honest feedback to what you are offering. Interact with visitors and persuade them that you can offer more than what they are seeing with live chat. At the end, an interested buyer may give you his/her mobile number if you are fruitful.
Be Active With Social Media Posts
Having active social media accounts such as facebook, Linkedin, Pinterest, and Instagram is a fortune lying in wait. There is so much advertising power with these social media accounts when well utilized. Hire a professional photographer to take incredible photos of your properties that evoke emotions to your followers and viewers. Increase your number of followers on these accounts by posting often and liking their comments. Add captivating captions to make the pictures and videos effective. You can use redirecting links in the captions that will lead viewers to your site. Take advantage of the increasing number of social media users in Spain to market and sell your real estate. Not only do you target local buyers, but also foreign investors.
SEO Marketing- Be Visible
Making your website visible to millions of Google users is very important in directing traffic to your website. Invest heavily in emotion-invoking content creators and copywriters that use keywords intensively. Knowing how to strategically place keywords in your blog article paired with hyperlinks defines what an SEO content means. Any Google search that includes keywords in your web content is a healthy prospect since the searcher knows what he/she is looking for. Therefore, Search Engine Optimization will attract more sales.
Emphasize on Referrals and Follow Ups
Capitalizing on referral incentive strategy is a sure way of getting extra sales for your real estate property. Stop asking on how to get leads and utilize the referral tool. The human nature dictates that people buy easily when advised to buy by someone else. They believe what they hear from people who have done it before. Follow up on clients that bought your property and ask them to help market your property by broadcasting it to friends. You can send them existing professional photos for them to share with friends. This strategy requires less effort and close to zero costs when compared to the income they generate thereafter.
Create a Real Estate Marketing Plan.
Put down your marketing strategies on a paper. In order to run a successful campaign to increase your sales, ink the plan. Answer simple but vital questions like; how to get leads, who to work with, what tools to use, and what factors drive the market. Create a vision statement stating both long term and short term goals. Discipline yourself to follow the plan but be flexible to accommodate market changes. Develop goals that are in line with your target customers. Lastly, measure your performance. This compares how many sales have you made against your target, how far behind or ahead are you in the market, and what right or wrong are you doing.
The above ways will boost your sales in Costa del Sol since real estate is still a developing market in the city that has not yet found a firm course. Costa del Sol continues to blossom as a tourist destination and cultural town thus real estate investment remains a productive business.